ODOB > Events > Product Spotlight – Why you should know how frames are made

Product Spotlight – Why you should know how frames are made

Date: Tue 13/08/2019 - Thu 01/12/2022

Provider: 20/20 Magazine

Dispensing Optician Credits: 1 Clinical

Event Type(s): Online


The technology of lenses makes it easy to have a conversation about them with the
customer. In fact, it’s that techno talk that we love but often gets us in trouble by not
connecting with the customer in the language that they find meaningful. For frames, we
think of styling and the fashion aspect and in some cases hope that it takes care of itself.
I suggest that understanding frames and their manufacture can significantly improve
your average sell price, improve the number of quality frames sold, better satisfy the
customer and better answer the question, “why so expensive?” This course teaches the
art and technology of frame making. But, by learning it, you can transfer the fascinating
process used to make a frame and impart the emotion and appreciation for the way that
final product is achieved. It’s also an opportunity to put the right words in your mouth
to describe that valuable and gorgeous frame. Who benefits… the customer does.

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