Date: Mon 14/09/2020 - Wed 14/09/2022
Optometrist Credits: 0.25 General Credits
Event Type(s): Online
Number: 09 929 3273
Though extensive research has observed the use of social media by businesses, very little research has been done into the usage of social media as a marketing campaign for clinical practices, or spreading awareness of eye health. Thus, a pilot study, carried out by the University of New South Wales School of Optometry and Vision Science, explored the use of social media to increase interest in one’s optometry practice as well as community awareness of eye health.
1. Gain an understanding of different ways social media can be utilised in optometry to promote community involvement in eye health,
2. Understand various strategies to increase engagement on social media, and
3. Outline common terminology used as key performance indicators for a social media platform.